Cookie Policy
This Cookie Policy explains how we use “cookies” and similar technologies (such as “web beacons”, “pixels” or “tags”) on the Vikhyati website at https://www.vikhyati.com (“website”) and in our marketing emails. It is designed to help you make informed decisions when using our website and our App and interacting with our communications. Please take a moment to read and understand this Cookie Policy.
This Cookie Policy should also be read in conjunction with our Privacy Policy and sits in line with the [Insert applicable national cookie law title] (“Vikhyati”) and EU`s Privacy and Electronic Communications Directive (“PECD”).
What are cookies?
Cookies are very small text files or pieces of code, which often include an anonymous unique identifier. When you visit a website, the website sends information to your computer or mobile device and creates a text file that is then stored on your computer or mobile device. Information gathered through cookies may include the date and time of visits and show how people use the particular website or mobile application, usually so the website operator can make improvements. Amongst other things, cookies are also used to help you access a website and its content as efficiently as possible (by remembering you from your last visit) and to make sure you are presented with advertising that is relevant to you.
Similar to cookies are technologies known as “web beacons”, “pixels or “tags”. These technologies do a similar job to cookies, allowing website operators to count page views and understand how visitors interact with and respond to certain content.
We use “first party cookies” and “third party cookies”. First party cookies are cookies placed by us. Third party cookies are cookies placed by others. Information collected by third party cookies will be shared with the relevant third party. Please refer to the relevant third party’s privacy notice for more details about the information they collect and how they use it.
You should be aware that applications you use to access our website, such as your web browser, may also place cookies on your device when visiting our website, or other websites. An example of this would be where you sign in to Google Chrome using a Google Account. We have no control over these third party cookies, so you will need to manage these cookies in the settings of the relevant applications. For more general information on cookies and how they work, please visit All About Cookies.
How long do cookies last?
The lifespan of a cookie depends on its purpose and how you interact with it:
- Session Cookies – these are temporary cookies that are placed on your device during your browsing session and then automatically erased when you close your browser.
- Persistent Cookies – these are designed to last for a pre-defined period of time, which varies depending on the nature of the cookie. Persistent cookies stay in your browser until they reach their individual expiry date or you manually delete them.
Which cookies are used on our website?
We use the following types of cookies:
- Essential Cookies/Strictly Necessary Cookies – These cookies are those cookies which a website could not operate without. These include cookies such as login cookies and shopping cart cookies.
- Functional Cookies – These cookies recognise you when you return to a website, remember your preferences and provide enhanced, more personalised features.
- Performance Cookies – Performance cookies, along with other information, allow websites to calculate the aggregate number of people using a website and which features of a website are the most popular. This information is generally used to improve the website and the way visitors are able to move around it.
- Analytical cookies are used by third parties. These cookies allow third parties to recognize that you have visited our website. We and our third-party providers may also combine information obtained from these cookies with Personal Information available from other sources, including data collected about you when you use other websites and data collected about you when you are offline, whether on our website or data maintained by the third-party provider.
- Advertising cookies may be set through our website by our advertising partners. They may be used by these companies to profile your interests and show you relevant advertising on other websites. They are based on the unique identification of your browser type and the type of internet device you are using. If you do not allow these cookies, you will receive less targeted advertising.
Is consent needed to use cookies?
- Essential/Strictly Necessary Cookies – We do not need your consent to store and access essential cookies on your device, although you can still block or delete them.
- Other (“non-essential”) Cookies – We may only store and access non-essential cookies on your device with your permission. You are not obliged to give consent to our use of non-essential cookies. If you do give your consent and then change your mind, you can still delete any cookies that have already been placed.
How can I manage cookies?
Browser control
Most browsers allow you to control cookies through the cookie settings, which can be customised for giving your consent to the use of cookies. In addition, most browsers will enable you to review and delete cookies. To do so, please refer to the documentation provided by your browser manufacturer by following the for you relevant link Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari.
Pop-Up Consent Tool
We offer a cookie preference pop-up when you first visit our website. This pop-up is a consent tool and allows you to specify your preference about cookies. You can accept or reject them or access this Cookie Policy before giving your consent to cookies or rejecting them. This permits you to make an informed decision about the cookies we use. You are free to accept or reject cookies, but note that after rejecting them, browsing our website might be less user-friendly and the relevant content might be affected.
You may, regardless of your original choice, from time to time withdraw your consent or adjust your settings using the Browser control settings, clearing your cookie folder or by changing your preferences in our Pop-Up Consent Tool.
Changes
We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Policy. This Cookie Policy was last updated on 15 September 2026.
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